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Hispanics: Driving Growth in US Car Sales
With $1.3 trillion in spending power, U.S. Hispanic consumers have been the center of attention in the business news lately, and nowhere can the influence of Latinos be felt more acutely than in the...
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YaSabe is interviewed by Jill Schlesinger (audio)
Last week YaSabe’s CEO Zubair Talib was interviewed by CBS News Business Analyst and Host of Jill on Money, Jill Schlesinger. Divided into 5 segments, she asked Zubair about the growth of the Hispanic...
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Hispanics Drive Growth in US Car Sales
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View ArticleYaSabe Named Latino Startups to Watch in 2014
When Peter Wilkins of New Futuro set out to raise a round of venture capital this year, he found very few investors that understood his target market: US Hispanics. In the VC community, he still says,...
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YaSabe 2013 Milestones (Infographic)
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View Article¿Cómo se dice en español: “Now You Know?”
Before my daughter was born, we hired a lovely Peruvian lady to help us with our growing family. She was so much more than a babysitter—she loved us and we loved her back. When she decided to return...
View ArticleCoca-Cola’s Controversial Super Bowl Ad Connects With Online Hispanics...
Much has already been written about Coca-Cola’s “It’s Beautiful” commercial, seen by tens of millions during the 2014 Super Bowl. Overlooked in the media firestorm is the connection the multi-cultural...
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YaSabe Releases New Translation Platform
In recognizing the specialized content and technology needs of US Hispanics, YaSabe has introduced multiple online resources, available in English and Spanish, that are culturally relevant and...
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Hispanics and The Health Insurance Opportunity
The US auto and home insurance industry boasts high enrollment by Hispanic populations. As of the late 1990s, over 50% of Hispanics own auto insurance, while close to 40% have homeowners insurance. Yet...
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Over 80% of Hispanic Consumers Prefer Ads in Spanish -YaSabe Insights
Whether you run a cable network, a chain of retail superstores or a business that caters to service industry consumers, you know one fact about emerging US markets: the Hispanic population is the...
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